During walks around this quaint little city of ours, I have noticed that there are many signs proclaiming various #1s — stores proclaim to have the BEST, the MOST FAMOUS, the CHEAPEST of whatever they are selling — without documenting an objective source.
There are 2 signs below: The first picture was taken at a street [...]
Entries Tagged as 'marketing'
The Best? The Softest? The Cheapest?
July 9th, 2008 · No Comments
Tags: marketing · new york city
A or B?: Psychology of Choice ‘n Ice-Cream
June 4th, 2008 · 1 Comment
When I went for ice-cream as a child, I would look out at all the flavors laid out in all their deliciousness, and be scared of making the wrong decision. I began to dread trips to Baskin Robbins.
Neurotic? Maybe. But recent research shows that this behavior is not that unusual, and not limited to children.
In their fantastic book, Made to [...]
Tags: marketing · new york city
10:10 Makes You Smile
June 2nd, 2008 · 3 Comments
Didya ever notice that most advertisements featuring watches are at 10:10? If you haven’t, keep your eye out now. It’s true.
Why? Most reports say it’s because the clock looks symmetrical at this time, shows off the logo well …
And looks like a great big smile
Tags: marketing
Can A Cat Help the MTA Fatten Its Wallet (And Ours)?
May 30th, 2008 · 2 Comments
It is no news that the MTA is in a budget crisis, and I don’t know about you, but my wallet is feeling empathy pains.
I read in the Gothamist blog that MTA’s counterpart in Japan reversed their own similar dire economic straits, thanks to a calico cat named Tama. It seems that in Japan, cats are [...]
Tags: marketing · new york city